Osaga

The History of Osaga: An Oregon Original

Osaga running shoe brand was founded in 1974 in Eugene, Oregon a couple of years after the launch of Nike. The brand was the vision of Bill Combs, a local shoe retailer whose store, Burch’s Fine Shoes, remains in operation today. While Osaga didn’t reach the global scale of its nearby rival, it earned widespread respect throughout the 1970s and ’80s for its innovation, quality, and performance-driven design, becoming a standout name in the competitive world of athletic footwear. Deeply connected to Oregon’s thriving running culture, Osaga was a visible presence at major track and cross-country events, earning respect as a competitive regional brand.

The company gained early recognition for its forward-thinking designs, including the KT-26, which introduced a cantilever-style sole engineered to disperse shock and improve running efficiency. The KT-26 was highly rated and prominently featured in Runner’s World magazine during the height of the running boom, helping cement Osaga’s reputation among discerning athletes. Osaga was named after the Osage Native American tribe, and embraced the tagline “For the Human Race,” a reflection of its mission to create world-class shoes for everyday athletes. Today, vintage Osaga gear endures as a rare and meaningful piece of running and sneaker history, both a symbol of Oregon’s golden age of athletics and a modern-day revival of a once-overlooked pioneer.

UPDATE: The Osaga Revival is Here! The cult-favorite running shoe brand, and early Nike rival, from the ’70s and ’80s have returned, thanks to the founders’ family. The KT-26, Moscow 80, and other retro runners are back in stock.
🏆 See Osaga’s latest reissues here

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